Last week I was honored and humbled to be interviewed by a data visualization agency I’ve respected and followed for years. The delightful (and comical) Katy French of Column Five’s The Visual News interviewed me regarding the creation of my first infographic resume in 2011, about my marketing methodology, what inspires my creative and a lot more. It was a really fun experience and yet another reminder how grateful I am for those which I’ve crossed paths in my career as a Center-Brained marketeer. Please read the full interview called Marketer Amos Haffner Gives Us Tips on How to Self-Promote Like a Boss.
WHY SHOULD YOU CARE?
"Amos is a captain who can provide direction and insight into client projects that deliver clear results. I highly recommend him for any position where his strategic thinking and team-based leadership can be put to good use."
Dustin Clark, Digital Strategy Lead | Co-Worker
"He's achieved a balance between hard marketing facts and creativity that is admirable. I learned a great deal from him during the tenure of our working relationship."
Susan Nixon, Account Executive | Co-Worker
"We have many difficult projects involving a lot of brands with very different and detailed guidelines implemented by INDYCAR teams, drivers, and sponsors. We are always able to rely on Amos to get us through the maze."
Nicole Garside, Senior Director, Consumer Products | Co-Worker
"Amos is professional, efficient, responsive, creative, dedicated, detail and results oriented and extremely personable."
Fran Dunigan, Marketing Manager | Sponsor
"I would hire this guy again for anything he has interest in doing."
David Stagner, Executive Vice President | Client
"He provided expert guidance to help us learn what works and what doesn't, and he offered creative insight to help us connect with our target audiences in new and innovative ways."
Scott Semester, Chief of Staff | Client
"He listens. Really listens. Then responds with ideas that are both emotionally and strategically intelligent. "
Marcia Stone, Brand Director | Co-Worker
"His creativity and analytical prowess, combined with his tenacity, allows him to bring a unique voice to the conversation and the drive needed to follow through and execute."
Shawn Walter | Co-Worker, Digital Strategist
"Amos is a man of character with a heart for others and marketing in his veins."
Sharon Walsh, Creative Director | Co-Worker
Marketing technology abounds like never before – from automation platforms like HubSpot to SEO tools like SEM Rush. Marketers like you have literally hundreds of tools at their disposal, but how do you ensure your campaigns are truly integrated amidst so many different layers of complexity?
For some people, all marketing metrics are terrifying. But whether or not numbers are your strong suit, they’re critical when you’re assessing what is and isn’t working in your business’ marketing. Nothing makes sense in a vacuum. Data and metrics are nearly worthless without a baseline, industry standard, or competitive landscape from which to gain context. But in most cases, poor showings in any of the metrics listed here should send a shiver down your spine.