10 Terrifying Marketing Metrics You Need to Know

For some people, all marketing metrics are terrifying. But whether or not numbers are your strong suit, they’re critical when you’re assessing what is and isn’t working in your business’ marketing. Nothing makes sense in a vacuum. Data and metrics are nearly worthless without a baseline, industry standard, or competitive landscape from which to gain context. But in most cases, poor showings in any of the metrics listed here should send a shiver down your spine.

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